Showroom Interior Design
Chicago and Worldwide
Thoughtful showroom design has the power to elevate products and make a lasting impression on visitors. We believe that the showroom interior design is an extension of your brand and helps designers envision the possibilities for your products in the environments they are creating.
At Kuchar, our showroom design team in Chicago will assess your company’s brand, aesthetic, and product goals to create impactful showroom architecture that’s memorable and highlights your brand message. We work with manufacturers from around the world on showrooms in Chicago or across the country.
Our Showroom Interior Design Work
The Kuchar team has designed many showroom spaces over the years, including award winning NeoCon showrooms seen annually at The Mart in Chicago. Some examples of our designs include the following.
H.H.H. Showroom
Inspired by the interiors of trendy European hotels, our H.H.H. showroom incorporated a muted and cohesive color palette alongside clean, simple textures. The result was a space that allowed the furniture products to truly stand out.
9to5 Showroom
For 9to5’s showroom interior design, we created a “blank slate” gallery that could be easily altered and added to via removable elements. We also incorporated a flow of warm and cool colors to connect with the night and day aspects of the brand’s name, and used curved platforms and organic rug shapes to give the product space a lively and modern feel.
Bernhardt Design Showroom
Our Chicago interior designers for showrooms created a space for Bernhardt Design intended to function much like a gallery, with the space evolving from year to year. As new products are incorporated, the blank canvas of this showroom can be transformed to accent them.
Scandinavian Spaces Showroom
The Scandinavian Spaces showroom promotes the Swedish concept of “fika,” the belief that one should stay awhile and converse over coffee and a pastry. A tranquil ceiling color and tile reminiscent of Stockholm train stations were incorporated as part of our design as well, with a goal toward creating an atmosphere balanced between work and play.
Making Lasting Impressions
With tens of thousands of visitors walking the halls of the Merchandise Mart each year for NeoCon, one of the main goals of any Kuchar showroom design is to make a great first impression on each and every person.
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From marble clad entries, to live plant installations, to unexpected color palettes, our past showroom designs have stood out against their neighbors and competitors. With such great importance on the three days of the show, it’s important to think about the ways in which your brand will stand out and be remembered.
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The first and main reason for a showroom to stand out at NeoCon is to simply get people in the door. Once they enter the showroom, the product and manufacturer reps are there to help continue the brand’s message.
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What brings someone into the front doors? A compelling window display as well as marriage of the interior design and award winning product. For NeoCon 2023, Kuchar designed the concept of a foyer at H.H.H.’s showroom with a large, live plant display. It drew in the attention of curious attendees. Another reason for showrooms to stand out at NeoCon is to set themselves apart from their neighbors and competitors. Simply painting the walls anything but white can be the first step in achieving this.
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​With visitors walking by showroom after showroom, what will stand out? Dramatic, colorful and bold showrooms will give a passerby reason to pause and consider stopping in. For Framery’s showroom, the ceiling and columns were painted an elegant yet dramatic dark green. The contrast against the white walls of the hallway set this showroom apart and immediately drew attention. Lastly, it’s important that attendees remember the brand after they return from NeoCon.
When seeing upwards of 100 showrooms in one or two days time, what brands will each attendee remember? We believe that showrooms that have both memorable product and interiors will leave a lasting impression. When the two are in harmony and the brand message is well crafted throughout, it’s hard to forget! Scandinavian Space’s new showroom, pictured below, is filled with unique furniture and design moments. We also created a new back entry into the showroom from a space which was previously a closet. Each entry has design elements pulling you in.
The first impression of every showroom is important. It helps draw in visitors and creates a lasting impression. The way in which Kuchar designs for it is based on the manufacturer’s goals and their brand messaging. Every showroom is unique and presents new opportunities each year.
Contact Kuchar for Showroom Architecture in Chicago and Worldwide
If you’re looking to elevate your brand and emphasize the value of your products, reach out to Kuchar for your showroom design. Our expertise will deliver a well-designed, functional space that will draw in customers and give your company the focus it deserves. Contact us today.